Private Guided Safaris (Pty) Ltd T/A Essential Africa registration number 2004/019503/07, (“the Proprietor”) of the website (the “Website”) recognises and respects the importance of maintaining the privacy of the Website’s users and encourages you to peruse this Privacy Policy to better understand why the Proprietor gathers user information, what information the Proprietor collects, how the Proprietor collects such information, and how the Proprietor intends to use such information. The Proprietor believes in protecting the personal information collected from you when you use the Website to purchase goods, products or services or to enter promotions or competitions offered through the Website from time to time (the “Services”). By accessing the Website, you agree to the terms and conditions contained in this Privacy Policy. If you do not agree with any of the terms and conditions contained in this Privacy Policy, you are not permitted to use the Website.

What information is collected

The Proprietor may ask for and collect from you personally identifiable information at various points throughout the Website. Depending on the information and/or Services you request, you may be asked to provide your name, email address, address, phone number, payment details, and similar information.
The Proprietor may collect certain information such as the name of the internet service provider and the internet protocol address through which you have accessed the Website, and site usage statistics such as web browser types and page requests. This data is not usually personally identifiable, and is used to more efficiently operate and administer the Website.

How the information collected is used

Your information may be used:
• to process and respond to inquiries;
• for the purposes for which you provided the information, such as to register or renew you as a member, purchase merchandise, or receive information about the Services;
• to alert you to new site features, special events and Services;
• for the purposes of maintaining and updating our customer databases;
• for marketing, product research and development purposes;
• to personalize the content and improve the navigability of the Website;
• to enhance the functionality and accessibility of the Website;
• to conduct surveys to measure your satisfaction with the Services;
• to enforce the Terms and Conditions of Access to and Use of the Website.

Who your information is shared with

All personal information provided to the Proprietor via the Website will not be sold or traded by the Proprietor to any third parties without your consent.

Should you not wish to receive electronic communications from the Proprietor, you may unsubscribe for this service by e-mailing the Proprietor at the following address

How your information is protected

When users access the Website, data collected from those users will not be publicly displayed. It is used for the Website’s internal data collection purposes only, and is held by the Website’s server in a secure location. The Website’s shopping area uses secure web pages when your credit card information is collected.
The Proprietor takes reasonable steps to protect your information against loss, misuse, alteration and unauthorised.

Links to third-party websites

The Website may contain links to third-party websites. This Privacy Policy does not apply to those websites nor is the Proprietor responsible for the content and practices of these websites. You are advised to read the privacy statements of each website you visit which collects personal information.

Limitation of Liability

Whilst the Proprietor has taken reasonable measures to ensure the integrity of the Website and the protection of your information, in no event shall the Proprietor be liable for any loss or damages including direct, indirect, incidental, special or consequential damages of whatsoever nature whether based in contract, delict, strict liability or otherwise, arising out of or in any way connected with the loss, misuse, alteration and/or unauthorised of your information.

Changes to this Privacy Policy

The Proprietor has the right to change, modify, add to or delete portions or the whole of this Privacy Policy from time to time. Changes to this Privacy Policy will become effective upon such changes being posted on the Website. It is your obligation to periodically check this Privacy Policy for changes or updates. Your use of the Website following the posting of changes or updates will be considered notice of your acceptance to abide by and be bound by this Privacy Policy, including such changes or updates.

Governing law

This Privacy Policy will be governed by and construed in accordance with the laws of the Republic of South Africa. You hereby consent to the exclusive jurisdiction of the High Court of the Republic of South Africa (Cape of Good Hope Provincial Division) in respect of any disputes arising in connection with this Privacy Policy.

Queries regarding this Privacy Policy

Should you have any queries regarding this privacy policy, please contact the Proprietor at